Blog

Notes from inside the work.

How B2B marketing gets built when AI sits inside production — operating models, cost, and working across two markets.

The four-model mistake: why B2B founders keep picking the wrong marketing team

Most B2B founders think there are three ways to build a marketing team: agency, in-house, or offshore. Each one fails for a specific reason. Here is what the fourth path looks like.

Sergio RosendalSeptember 9, 2026

Marketing across the US and Brazil — what actually has to change

Most cross-border B2B advice is about entities, distributors and tax. This is about the marketing: what transfers between the two markets, what breaks, and what has to be rebuilt.

Sergio RosendalSeptember 8, 2026