Sergio Rosendal
Ribeiro Filho
Founder & CEO · Florida + Brazil

Sergio Rosendal Ribeiro Filho — Founder, SRRF Solutions
My story.
I always wanted to be great. I always knew I'd do big things, and for a long time that was just the belief I carried. But there was a period when I wasn't myself. I spent a few years “enjoying life,” as everyone says, without building anything.
Then one day it hit me. Nobody was coming to save me. To win, I had to go after my own goals, hold my own discipline, become someone better every day.
I started trying. Dropshipping. A clothing store. Trading. None worked. Then AI exploded onto the world stage, everyone was talking about it, and I saw the chance to prove I wasn't a failure. I built SRRF Solutions. In its first version, it was an AI Inside Sales Agent for real estate operations. A tool.
What I learned building that is why this firm exists today. A tool by itself doesn't solve the problem. An AI platform needs leads coming in, ads running, traffic showing up. Without that, it doesn't work. I know that now. So I repositioned.
Today, with the certifications and experience I've built, instead of selling a tool I solve the growth problems a manufacturer actually has, using SRRF. Strategy, creative, content, video, digital presence, paid media, operations. AI carries the operational load and the judgment is mine: I examine how you sell, set the positioning and read every deliverable. When an engagement goes past campaigns, SRRF builds the agents, workflows and automation that run inside your business too.
That’s how SRRF became what it is. An AI-augmented growth firm for manufacturers in the United States and Brazil. Bilingual native English and Portuguese.
If we're not the right fit, we'll tell you.
Certifications
Continuous learning is the price of growth.

Marketing Analytics Foundation
Meta · Coursera · 2026

AI Fluency: Framework & Foundations
Anthropic · 2026

Claude 101
Anthropic · 2026

Claude Code 101
Anthropic · 2026

Business Strategy
University of Illinois · Coursera · 2026
Have a question? info@srrfsolutions.com
Start with how you sell today.
A 30-minute call. You describe the commercial process as it runs now, and we tell you whether an examination is warranted, or that we are not the right firm for it.
