AI built specifically for real estate. Not a generic chatbot we rebranded.
SRRF does two things: responds to every lead in under 30 seconds, and keeps following up until they're ready to book. That's it. No bloated feature list. No AI buzzwords.
What makes SRRF different.
Responds in under 30 seconds — not under 30 minutes
The industry average is 917 minutes. SRRF's average is under 30 seconds. That gap is where deals are won.
Sounds like you, not like a bot
Set your tone, your phrases, your sign-off once. Every message reads like you wrote it — because the parameters are yours.
One inbox. Every lead. Every channel.
Facebook, Instagram, WhatsApp, your site. All conversations, all context, in one place.
Month-to-month. No setup fee. Live in 10 minutes.
No 6-month contract. No $1,500 onboarding fee. No IT ticket. Plug in your lead source, tune your voice, go.
How SRRF makes AI sound like you
Every reply is assembled from four layers of context — all of which you control.
Voice profile
Tune SRRF on your phrases in about 10 minutes. Sliders for tone, formality, brevity, and energy. A list of phrases you actually use. A sign-off you'd write yourself. No prompt engineering required.
Knowledge base
Your active listings, recent comparable sales in your zone, neighborhood notes, preferred lenders, and school data load automatically. The AI knows your market the way you know it.
Lead context
Every signal from the incoming lead — budget range, property of interest, source-specific data (Facebook Lead Ads, Instagram Lead Gen, website forms) — feeds the response.
Rules and guardrails
You decide what the AI can and cannot say. Hand-off triggers, blocked topics, response styles, hours of operation. Per-agent, fully editable, takes effect instantly.
Response delivery
SMS first — the channel real estate leads actually answer on. Email as fallback for leads without a phone number.
Under 30 seconds · 24/7We give agents their nights and weekends back. The endless lead follow-up that used to cost them family dinners and time to breathe — we handle it, so the life they're working so hard for is one they actually get to live.
A real estate market where chasing and managing leads no longer runs an agent's life — where the best agents win because of who they are and how they take care of people, not because they were the fastest to reply.
Excellence is non-negotiable
SRRF are my initials — I put my own name on this company on purpose. Behind every lead is a person deciding where they'll build their life, and an agent trusting us with theirs. My honor is in the work, so I'll never ship something that isn't professional. We never settle for good enough. Excellence, always.
— Sergio Rosendal, Founder
The founder
SRRF Solutions was built after watching one real estate agent — Sergio's mother — burn out trying to keep up with lead inquiries at midnight. The math was simple: leads showed up faster than any human could reply. The fix was building software that fills that gap without trying to replace the relationship.
Read Sergio's story →Ready to stop missing leads at 11 PM on a Sunday?
Book a 15-minute demo. We'll show you what an answered lead looks like.