From inbound lead to booked tour. In under 90 seconds.
No "AI magic" handwaving. Here's exactly what happens between a Zillow inquiry hitting your inbox and a showing landing on your calendar.
Lead arrives
A buyer fills a Zillow form — or Realtor.com, Facebook Lead Ad, or your IDX. The platform emails you the lead, same as today. SRRF reads that email automatically.
SRRF parses inbound email via Postmark. No webhook setup on your end. If your lead source can email you, SRRF can read it.
Parse and qualify
SRRF reads the email and extracts what matters: name, phone, property of interest, budget signal, source. The lead lands in your SRRF inbox, ready.
Compose reply — in your voice
SRRF runs the reply through your voice profile. Your tone. Your phrases. Your sign-off. Personalized to the lead's question and the property they asked about.
Send + follow up
SRRF sends the reply via SMS within 30 seconds. If the lead doesn't reply, SRRF follows up over 7–30 days — persistently, not annoyingly.
Book the showing
When the lead is ready, SRRF books a showing directly on your calendar and hands off to you. You walk in with full context. The relationship is yours.
You're the pilot. SRRF is the autopilot.
Every parameter SRRF runs on is one you set. Change it any time — takes effect immediately. No rebuild, no support ticket.
What you don't have to do.
- ✕Build prompts
- ✕Set up Twilio / Postmark / Resend manually
- ✕Train SRRF on hundreds of messages (10 minutes is enough)
- ✕Maintain an integration
- ✕Hire an ISA
Lead in. Reply out. In under 30 seconds.
Zillow, Realtor.com, Instagram, Facebook leads flow into SRRF, get qualified by AI, route to SMS replies and calendar bookings — automatically.
Ready to stop missing leads at 11 PM on a Sunday?
Book a 15-minute demo. We'll show you what an answered Zillow lead looks like.